Privacy policy

Last updated: March 11, 2026

Virelana operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Virelana is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. To perform our contract with you, process payments, fulfill orders, and create a customized shopping experience.
Marketing and Advertising. To send promotional communications by email, text, or mail, and show targeted online advertisements.
Security and Fraud Prevention. To authenticate accounts, provide secure shopping, and investigate fraudulent activity.
Communicating with You. To provide customer support and maintain our business relationship.
Legal Reasons. To comply with applicable laws, respond to legal processes, and enforce our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes:

With Shopify and vendors who perform services on our behalf (IT management, shipping, analytics).
With business and marketing partners to provide marketing services.
When you direct or consent to disclosure (e.g., social media widgets).
With affiliates or in connection with a business transaction (merger/bankruptcy).

Relationship with Shopify

The Services are hosted by Shopify. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy.

Third Party Websites and Links

The Services may provide links to third-party platforms. We do not guarantee and are not responsible for the privacy or security of such sites.

Children's Data

The Services are not intended for children. We do not knowingly collect personal information from children under the age of majority.

Security and Retention of Your Information

No security measures are perfect. We retain personal information based on the need to maintain your account, provide Services, or comply with legal obligations.

Your Rights and Choices

Depending on where you live, you may have rights to access, delete, correct, or port your personal information. If you reside in the UK or EEA, you may also object to processing or withdraw consent.

Complaints

If you have complaints, please contact us using the details below. EEA residents can find a list of supervisory authorities here.

International Transfers

We may transfer your personal information outside your country. For UK/EEA transfers, we rely on recognized mechanisms like Standard Contractual Clauses.

Changes to This Privacy Policy

We update this policy periodically. The revised policy will be posted on this website with an updated "Last updated" date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at info@virelana.com. For the purpose of applicable data protection laws, we are the data controller of your personal information.